PHOTOGRAPHY PROCESS

When photographing your project for your portfolio, careful planning is imperative to creating a set of images that tell the story you want, and which represents your project and your brand accurately and beautifully. 

We will have a detailed discussion about the project’s intention and how people interact with the space. 

With a thorough walkthrough and an understanding of the project, we will create our shot list. It’s a collaborative process, where we exchange and discuss ideas, and I share my interpretation of your project as I see it through the lens. We will also consider time of day and how the light will change for each shot. When we are done planning, we will have a detailed shot list that includes ideal times of day for each image we will create, and then I get busy shooting. It’s going to be a lot of fun!

ARCHITECTURE & INTERIORS PHOTOGRAPHY RATES

Estimates are structured based on the following:

  • CREATIVE FEE: The Creative Fee includes the time and skill required to complete the project, including pre-production tasks such as Client meetings, advance site visits, site-specific preparation, and all of the necessary photographic equipment. The Creative Fee is quoted on a per-day basis and generally produces 10-15 images spanning varying lighting conditions throughout the day.

    POST-PROCESSING: After the shoot I complete an extensive editing process on the images to achieve portfolio quality, which includes:

    • Blending and lighting adjustments by hand, color correction, perspective correction, and selective contrast adjustments. It is common for the post-processing to consume as much time as the photo shoot.

    • Post processing also includes the storage, backup, culling, digital delivery, and archiving of the final images from your shoot. 

  • PHOTOGRAPHER’S ASSISTANT: My most valuable asset, and yours, too!  The day goes more smoothly with experienced helping hands, and as a result we get more done in less time, and best of all, the photos are better. Everyone wins.

  • STANDARD USE LICENSE: All final images will come with a standard boilerplate license to use the photos. This standard license covers all of the usage needs for most clients, and additional usage licenses can be provided if needed.

COST SHARING = RATE DISCOUNTS

Cost sharing is a very common practice when photographing a project. By bringing in just one additional party you can save over 30% on the architectural photography of your project. Discounts increase for each additional party brought into the photoshoot.

Cost Sharing Example: If a photoshoot is estimated at $5,000, and one party is added to the cost share, the total becomes $6,500 ($5,000 + 30%). The new cost per-party is $3,250. You save $1,750.

Examples of companies that often want access to the photos include: architect, interior designer, landscape architect, construction firm, sub-contractors, materials vendors, furniture vendors, flooring and window vendors, owners/tenants etc.

EVERY PROJECT IS DIFFERENT: There are many variables that can affect the rate of your photoshoot. For that reason, every project is quoted on a case-by-case basis.